Our story

We specialise in business enhancing commercial stories, such as content marketing, native advertising and brand stories. We are not a traditional advertising, PR or media agency, though we work in collaboration with them. Our belief is that success of both content marketing and native advertising can be measured by business development and revenue. We challenge our partners to move discussion to a more strategic level – back to the story, vision and change. We believe tailored, relateable content makes this possible. Content that makes a difference to your business.

As multi-channel game changers we focus on talk TV, print and digital. However, for us the CTRs, reach and page views are tactical project management tools used to provide our actual service – delivering content and stories with real value.


Our services:

  • marketing strategies and year plans

  • content marketing plans and productions

    • corporate magazines

    • homepages

    • social media

  • native advertising plans and productions

    • advertorials

    • consumer activations

    • campaign landing pages

    • social media campaigns

  • status analysis and recommendations

  • direct marketing campaigns

  • marketing personas

  • content marketing lectures and education

    • also tailored to your needs



Elli Mäkilä founded Storybound Oy in 2018 after working in the field of media and advertising for over 20 years. Her CV includes several editor-in-chief positions, TV screenwriting and producing and position of the Head of Native Advertising for a major Finnish publishing house. She is also known as a specialist in performing arts marketing and native advertisings media education and corporate social responsibilities.

As digitalisation expanded and created an overspill of content, her passion for tailored story telling grew even stronger. Storybound Oy was born to respond to the need for meaningful, strategic content that serves a real purpose and enhances customer’s business.